Meet Your Team

We believe in offering high quality work that shows your clients who you are and what you have to offer in an authentic way. That's why we strive to get to know each person we work with to create designs, media, and content that bring value and satisfaction.

Alice Tong Dote- owner of Choose Positive, web designer, photographer.

Alice Tong Dote


Alice has been building websites for more than 10 years. She specializes in website design and digital media content for dog trainers, dog walkers, therapists and other service providers who support using positive reinforcement and humane science-based methods. Having been a positive reinforcement dog trainer and therapist herself, she has a thorough understanding of these industries, and how to best structure and design your website for client conversion. Alice has an amazing sensitivity to bring out the best in each client she works with, whether it be incorporating the personality and style of a business owner into a modern website, or capturing photos of animals who trust her to show their vulnerability and joy through the camera.  

  • Select Qualifications: Squarespace Circle web designer, MSW from Columbia University, BA from UCLA, LCSW

  • Animal-Related Qualifications: CPDT-KA, KPA CTP from Karen Pryor Academy for Animal Training & Behavior, proud parent to her dogs Momo and Lance (#Lanciepants), and two kitties Lion and Bear.

Mena Kamel- copywriter at Choose Positive.

Mena Kamel


Mena has written original content for startup businesses including website and social media, event planning, curriculum development, and merchandising. His work has recently appeared in Bay Woof, Drunken Boat, Bay Area Pulse, among other publications. In addition to his arts background, he is a dog trainer and behavior consultant. Mena is an interdisciplinary visual artist and creative writer, and has always been interested in how language informs visual information. He understands the power of language, and has extensive experience writing clear, direct, and concise copy that will enhance anyone’s online presence. 

  • Select Qualifications: MFA Creative Writing candidate at California College of the Arts, BA from UCI

  • Animal-Related Qualifications: CPDT-KA, CBA from Trish King’s Academy of Dog Behavior, Professional member of APDT. Proud dad to 3 dogs- Turkey, Mr. Wrinkles, and Fifi


Photography by: The Labs & Co.Alice Tong Dote